Malaysia, several times over.
The country took home seven--by far the most-- Asian awards at the World Travel Awards 2009’s regional finals gala ceremony this past Saturday. Tonight, the final winners will be announced; who will have the best travel brand in the world?
The competition often dubbed the "'Oscars' of the global travel and tourism industry" varies in award areas from airlines and resorts to marketing and design. Malaysia won Asia’s Leading Casino Resort, Asia’s Leading Marketing Campaign, Asia’s Leading Airline, Asia’s Leading Family Resort, Asia’s Leading City Hotel, Asia’s Leading Design Hotel and numerous individual-country awards.
These Awards are the highest and most prized in all of the tourist industry. They are determined by tourism professionals from over 160 countries. Way to go, Malaysia!
Chief operating officer Datuk Lee Choong Yan on Malaysia's performance:
"I am confident these awards will help Malaysia enhance its reputation in the tourism industry and attract more visitors to our resort and the country."
While the country is certainly beautiful and has amply spacial supply for recreational tourism (not to mention medical, etc.) Malaysia may need to create as stable and reliable environment outside as those provided within these protective oases in order to ensure continuing growth.
Up for debate is whether tourists finding themselves in a boat with Bourdain a day's journey up-river is a possible option . . .
by: Calaya
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